An Introduction to Intellectual Property (IP) (Page 4 of 10)
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A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace
Look around you
… how many trade-marks do you see everyday?
You might notice that some trade-marks are followed by the symbols ® or ™.
Canada's Trade-marks Act does not contain any marking requirements. However, you may have come across the following symbols used by trade-mark owners, namely, ® (registered), TM (trade-mark), MD (marque déposée) or MC (marque de commerce). The ® or MD are generally used to identify a registered mark. The symbols TM or MC are generally used to identify an unregistered mark.
Trade-marks can be used to uniquely identify goods and services
A brand is a collection of perceptions in the mind of the consumer.
A trade-mark is a distinctive indicator which uniquely identifies a particular company, individual, or product/service.
Top Canadian Brands
|Canadian brands||(in billions of dollars)|
|Pharmaprix / Shoppers Drug Mart||3.4|
Source: Interbrand Canada, 2010 Best Canadian Brands
In today's competitive global marketplace, branding often becomes the most important aspect of a business or an organization.
Registering a trade-mark has important advantages in Canada:
- It provides proof of ownership
- It allows you to flag infringement under the Trade-mark Act
- It prevents others from adopting a similar trade-mark
- It can make licensing your products and services easier