Strategic Plan 2007-2012 (page 8 of 12)
Strategic Plan 2007-2012 (PDF – 7.3 MB – 23 pages)
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6. Strategic direction B – Outreach
The IP system is instrumental in promoting innovation, productivity and trade. The development, management and exploitation of innovative knowledge can be a decisive determinant of business success. Canadian innovators need to realize the strategic value of IP in a knowledge-based economy. For SMEs, knowledge and use of IP is a key and measurable factor in their global success.
Part of CIPO's mandate is to build awareness and knowledge of IP and to support its effective use by Canadians. Reaching out to SMEs and working more closely with Canada's education sector are key priorities, and are in line with the Government's efforts to mobilize science and technology to Canada's advantage. To this end, CIPO will undertake to lead IPOs in the development of tools, information and services to assist SMEs in adding value to their businesses. In collaboration with our partners, CIPO will actively market these IP tools, information and services to strengthen Canada's innovative performance.
Objective
To lead IPOs in the development of customized IP information, tools and services to assist Canadian SMEs in acquiring competitive advantage in the marketplace so that increased IP knowledge and use become measurable factors in their global success.
Outcome
- Canadian SMEs have gained competitive advantage through the effective use of IP assets and information.
- Performance indicator 3.1: Increased use of the IP system by Canadian SMEs
- Performance indicator 3.2: Increased value of Canadian SMEs due to their IP assets
- Secondary and post-secondary graduates are aware of the benefits of IP and using IP information, so that they will be better positioned to contribute to the realization of the business value of IP.
- Performance indicator 4.1: Level of IP awareness of graduates