It is important to consider protection and use in other countries, e.g., a U.S. trade-mark for a Canadian product to be marketed in the U.S.
Intellectual Property (IP) is very important to the fair and efficient operation of the global marketplace. Most countries have laws protecting various forms of IP, which differ from country to country. They also have judicial channels dedicated to the enforcement of IP rights. Most countries also agree not to issue IP rights that will affect in a harmful way human, animal or plant life, health or prejudice to the environment.
Canadian SMEs should be aware of the IP implications when they are exporting their products and services. Steps towards IP protection should be taken prior to any exporting activity. With the exception of copyright protection, IP rights acquired in a particular country give you protection only in that country. For example, registering your trade-mark in Canada protects your rights in Canada. If you are selling the same wares or services in other countries, you should consider registration of your trade-mark in each of those countries.